HISTORY OF AIR JORDAN

Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball once Michael Jordan entered the league. Since Michael Jordan's arrival and the launch of the AIR JORDAN franchise, both the game and the industry have been utterly transformed.

AIR JORDAN and THE SNEAKER AUTHORITY

Each year, a new AIR JORDAN is unveiled. An annual event since its debut in 1985, each unveiling has been met with ever-increasing anticipation from the media, the industry, and the buying public. AIR JORDANs perennially dominate the market in sales and demand, establishing with each year’s model higher benchmark standards in design, innovation and performance for the entire footwear industry. At the heart of the franchise is the perfect synergy between athlete and technology – Michael Jordan, the greatest player in the history of basketball, and the shoes he’s worn throughout his illustrious career that epitomize his relentless dedication to performance, innovation and achievement. The Sneaker Authority offers a wide ranged select of Air Jordans and new releases.